When it comes to Truesmiths service
we want to be famous for:

amazing value

Now it’s even clearer to see the value at Morrisons

  • Single vision glasses made on site from £45
  • Glasses from £45, second pair half price
  • No extra charge for anti-scratch coating. True.

& speed

We all have busy lives so being able to have multiple needs
met in one place is brilliant – and the reason we have
partnered with Morrisons.

  • Bring us your prescription, and we’ll make your glasses faster than you can fill a trolley.
  • Or come in for an eye test on our state-of-the-art equipment, and we’ll update your prescription in a matter of minutes.
  • Our LabSmiths can produce single vision glasses for most prescriptions in store in just 30 minutes.

Technology & craftsmanship

Opticians practices have scarcely changed in the last 30 years despite major advancements in technology – which we’re embracing.

  • See your glasses being made in our
    cutting edge in-store lab.
  • Complex prescription? No problem. If our LabSmiths can’t make your glasses onsite while you wait, we’ll have your bespoke lenses made and delivered in time for collection on your next weekly shop!

Great Customer Service

We’re all about using the latest technology coupled with
good old-fashioned customer service

  • End to end optometry services from qualified
    professionals on site.
  • Clear and simple upgrade options you can understand.